- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
|
Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
|
|
Joe Kennedy
Author of The Small Business Owner's Manual |
|
ORDER NOW: The Small Business Owner's Manual |
|
|
Tom Severance
Author of Business Start-Up Guide |
|
ORDER NOW: Business Start-Up Guide |
|
|
Steven D. Strauss
Author of The Small Business Bible |
|
ORDER NOW: The Small Business Bible |
|
Colors and shapes have meanings and feelings attached to them. Research the visibility, retention, preference, and association traits of different colors and shapes. Recognize that colors often have substantially different significance and meaning in certain countries and cultures.
Research data is available on color and shape psychology. Know your target market and the qualities of your business that you want to emphasize. This allows you to choose appropriate colors and shapes for your logo, letterhead, business cards, signs, packaging, uniforms, and products.
DISTINCTIONS OF COLOR |
||
COLOR |
EMOTIONAL RESPONSE |
BUSINESS IMPLICATIONS |
RED |
aggressive, passionate, strong and vital |
excellent for accents / bold statements; can be associated with debt; stimulates appetite |
PINK |
feminine, innocent, soft, healthy |
be aware of its feminine associations |
ORANGE |
fun, cheerful, warm, exuberant |
use to highlight information in charts and graphs |
YELLOW |
positive, sunshine, cowardice |
appeals to intellectuals; great for accents; too much can unnerve |
GREEN |
tranquil, healthy, fresh |
deep tones convey status and wealth; pale tones are soothing |
BLUE |
authoritative, dignified, secure, faithful |
implies fiscal responsibility and security; most universally popular color |
PURPLE |
sophisticated, expensive, royal, mysterious |
use for upscale and artistic audiences; too much can overwhelm |
BROWN |
utilitarian, earthy/woodsy, subtly rich |
often signifies less-important items in documents; good choice for environmental materials |
WHITE |
pure, truthful, contemporary, refined |
dark colors are enlivened when surrounded by white space; can be refreshing or sterile |
GRAY |
somber, authoritative, practical, corporate |
always correct for conservative audiences; a good accent for neutralizing brights |
BLACK |
serious, distinctive, bold, classic |
creates dramatic effects; great background color |
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing