- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
|
Tom Severance
Author of Business Start-Up Guide |
|
ORDER NOW: Business Start-Up Guide |
|
|
Steven D. Strauss
Author of The Small Business Bible |
|
ORDER NOW: The Small Business Bible |
|
|
Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
|
ORDER NOW: The Business Startup Checklist & Planning Guide |
|
|
Joe Kennedy
Author of The Small Business Owner's Manual |
|
ORDER NOW: The Small Business Owner's Manual |
|
One of the easiest ways to grow your business using the Net is to tap
the power of e-mail. No, not spam, but rather, targeted e-mails to qualified
customers and prospects. Personally, I have used this method with
great success to syndicate my USA TODAY column to business sites all
over the world.
The idea is to offer goods or services to specific customers via e-mail.
In that sense, it is not unlike the more traditional direct marketing
method discussed in the previous chapter, the difference being that you
can find your list of potential recipients via a web search, and your communication
is electronic. For instance, say that you are an architectural
drafter. You could e-mail architects across the country, explaining who
you are, telling them how inexpensive your services are, showing that
you are Web-savvy, and offering to create a virtual partnership. The
trick is to make your initial e-mail intriguing enough that the recipient
would want to know more. That e-mail should be fairly short, no more
than five paragraphs, and should explain the many benefits of working
with you. If the architect is interested, he or she will e-mail you back,
and presto! You have another new client.
Excerpted from The Small Business Bible © 2004, John Wiley & Sons, Inc.