- Market Directly to the Consumer
- Party Plan
- Direct Mail
- Telemarketing
- Multilevel Marketing
- Television Infomercials
- Pay-Per-Call
- Internet
- Market Through the Government
- Market Through Distribution Channels
- Market Through Foreign Trade
- Market Through Specialty Channels
- Market Through Email
- Retail Stores
- Sales Promotion
- Media Outlets
- Entrepreneur Profile
- Start-Up Costs
- Operating Costs
- 20 Financing Approaches
- Choosing a Bank
- 4 Cs of Credit
- Underwriting
- Loans
- Equity Financing
- Extending Credit
- Equipment Leasing
- Venture Capital
- Angel Investors
- Personal Guarantees
- Bookkeeping and Financial Statements
- Entrepreneur Profile
- Tax Basics
- Income Taxes
- When To Pay
- Minimizing Taxes
- Home Business
- Travel and Entertainment Expenses
- Automobile Expense and Mileage
- Retirement Plans
- Medical Expenses
- Sales and Use Taxes
- Property Taxes
- W-4 and I-9
- W-2, W-3 and Form 1096
- FICA, Social Security and Medicare
- Unemployment Taxes
- Form 1099
- Payroll
- Business Tax
- Excise Tax
- Tax Tips
- Audits
- Business Insurance Agents
- Workers’ Compensation
- Property Insurance
- General Liability
- General Medical
- COBRA
- Directors and Officers
- Employment Practices Liability
- Errors and Omissions
- Product Liability
- Operations
- Business Interruption
- Disability
- Life
- Claims
- IRS Section 125
- Home-Based Business
- Entrepreneur Profile
- Nondisclosure Agreement
- Sale of Goods Agreement
- Sale of Specialty Goods Agreement
- Terms and Conditions
- Promissory Note
- Guarantee
- Corporation Articles of Incorporation
- Corporation Bylaws
- Bank Resolution
- IRC Section 83 Election
- Independent Contractor Agreement
- Employment Agreement
- Sexual Harassment Policy
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Joe Kennedy
Author of The Small Business Owner's Manual |
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ORDER NOW: The Small Business Owner's Manual |
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Stephanie Chandler
Author of The Business Startup Checklist & Planning Guide |
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Tom Severance
Author of Business Start-Up Guide |
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ORDER NOW: Business Start-Up Guide |
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Steven D. Strauss
Author of The Small Business Bible |
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A good logo helps position your company, giving your business an image and an easy-to-remember hook in the mind of the prospect. Today you have only a few seconds to capture a customer’s attention. A logo can make the crucial difference. One study showed 55% of consumers react differently to a company’s logo along with the name, than to the name alone. The reaction to the logo and name combination is generally more positive.
If possible, use one graphic icon that relates to the business as your specific logo. Give some thought to an appropriate representation of the quality, creativity, and other traits of your business. Apple Computer’s logo is a great example. It’s simple, creative, universal, and memorable.
If you cannot utilize a relevant graphic icon to represent the business, use a simple general icon or symbol. Consider even using just the name in an attractive logo format. The blue lined letters of the IBM logo and the “swoosh” of the Nike logo are good examples of such general “quality” logos.
When using a logo, be sure to always add the name of the business under the logo. You want to insure that people not only recognize the logo, but associate it with your business. Don’t use a cheap, common, or difficult-to-understand logo. Hire a graphic designer if necessary. Be sure to acquire all legal rights for present and future use from the designer.
Excerpted from Business Start-Up Guide © 2002, Tycoon Publishing